TECH TALK: New Tools Save Money, Create New Sources of Revenue – Technology
In Tech Talk, industry tech leaders take a look at the best features to help salons rebuild and recover their businesses after the pandemic forced them to shut down for weeks and months in 2020. This pioneering group Tech spoke about the importance of tools in cutting costs and creating new revenue streams.
Today’s technology helps increase the profitability of salons and stylists, both on the revenue and expense side of the equation.
“Today more than ever, every dollar spent is important and Vish salons have been able to create a new source of revenue by charging for all the color they use, either completely independent of the price of the service or by charging additional grams of color. This translates into tens of thousands of dollars in additional revenue for the shows each year. This allowed them not only to recover business, but to invest in education, stylist benefits, and even opening new locations.Joshua Howard, CEO and Co-Founder, Vish
“TippyGO was built during the pandemic with the doors closed, allowing customers to show their appreciation to service professionals in times of uncertainty. Since the doors reopened, TippyGO has proven to be a valuable tool for salons across the country, providing customers with the convenience of switching ‘on the go’ directly from their phone, anytime, anywhere! “-Lauren Zomolsky. Success Manager, Tippy
“Living Room LadderThe ability to track coloring costs has revolutionized the way salons price their coloring services. By tracking each color used in the back bar, salons are able to put more cash back into their business, creating greater long-term sustainability.Alicia Soulier, Founder and CEO of SalonScale Technology
“Membership is one of the most overlooked trends in the industry. They allow salons to generate recurring revenue, increase customer loyalty without discounts, and create more predictable revenue. All of this makes salons and spas more resilient and profitable in 2021 and beyond. Mint with mangoThe advanced membership functionality of was not born in the fitness industry and then geared towards beauty and wellness, but rather was designed from the ground up with the real needs of real salon owners in mind. and spas. We’re excited to see so many owners embrace this model and build stronger businesses than ever before! “-Marchelle McKeirnan, Sales Manager, Mangomint
“SureTint color conversion technology turns a painful, stressful and frightening process into an automatic, elegant and immediate process. The good old days of shade-to-shade matching color brands are a thing of the past. Our converter app matches shades using the end result of the original formula along with key elements of the client’s hair profile and manufacturer’s rules for mixing and gray coverage. It’s like having an expert colourist who knows all the brands in the dispensary to always give you a great answer to your question: “What do you think I should use?” “” –Terri adams, Director of Business Development, SureTint Technologies
“SnapSnip is the most effective virtual consultation tool I have found for our salon to ensure our hairdressers are ready for success when meeting new color clients. Stylists love it because it allows them to help the front desk book the client correctly based on the client’s existing canvas and the desired outcome. Customers love it because it ensures that they are booked and rated correctly for the look they want. SnapSnip also reduces the need for free salon consultations, maximizing productivity, and ensuring less experienced stylists properly charge for their time.Bryan nunes, owner, SnapSnip
“There is no doubt that the pandemic has had a huge impact on trade shows, leaving business owners with no choice but to evolve. The last thing we needed was another hurdle or a big strain on our staff and stylists. Due to its ease of use and tailor-made technology, Shortcut made possible the delivery of home hair care services, which once seemed so inaccessible.Scott Buchanan, owner, Scott J Aveda Salons NYC
“CLICK has changed the way stylists and salons finance their businesses. You only pay for the color you deal, at the time you deal it. This eliminates the need to invest thousands of dollars in an inventory of colors that is on a shelf. It also means that you pay for the color the day after your customer pays you for the service. This approach allows those hardest hit in the industry to truly operate on a positive cash flow model. “-Michael McDonough, Vice President of Sales, CLICK
“E-commerce has changed the way many people buy products. What you once could only buy from your stylist can now be purchased from specialty retailers and online giants, taking the stylist out of the equation altogether. To protect the integrity of professional products and bring back salon sales, it is imperative to offer online shopping, allowing distributors to ship directly to customers and remunerate the salon for the sale.Samantha sherwin, Vice President of Partner Success, Interactive Lounge
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