Sustainable designer Sami Miró collaborates with Samsung for a collection of watch straps
Fashion designer of impact and Sami Miro Vintage founder Sami Miró has partnered with Samsung to bring us the SMV x Galaxy Watch4 collection. At Unpacked, Samsung introduced Galaxy the Watch4 Classic and Galaxy Watch4 to consumers as a tool to better understand their health, but with Miro’s help, they can now be both durable and stylish. According to the press release sent exclusively to ESSENCE, the collection “draws inspiration from the beauty and colors of Mother Earth as a reminder to prioritize mindfulness, health, well-being and sustainability every time. day, ”which fits Miro’s mission to remind people that it’s possible to respect the Earth and be fashionable at the same time.
“We know more than ever that our consumers are looking for smartwatches that not only have more capabilities and features, but a super stylish and unique device for them,” Oby Eniya, director of marketing communications, Samsung told ESSENCE. . “Bringing that into the new line was very important to us and it shows because the Watch4 series is a complete reset of our smartwatch portfolio and we have thought about those needs and preferences. These smartwatches are perfect for anyone who really wants to stay mindful of their health and wellness while keeping their personal style intact.
Eniya continued to explain the Galaxy for the Planet initiative in light of the collaboration. Samsung is committed to taking concrete steps, including eliminating all plastics in mobile packaging and targeting zero waste to landfills by 2025. “We will also be incorporating recycled materials into all of our new mobile products by 2025. As you can see, we are very committed to creating a more sustainable world, ”added Eniya before turning the conversation over to Miró.
Ahead of releasing her collaboration with the electronic hub, ESSENCE sat down with Miró about the inspiration behind the aesthetics of watch bands, how she maintains her own wellness routine, and her most recent initiative from the Eternal Earth Day.
ESSENCE: How did the collaboration come about and what were your first feelings when this opportunity was presented to you?
Sami Miró: Samsung approached me for this collaboration for which I’m really excited to create three watch face designs and five watch straps. Because my whole brand revolves around sustainability and respect for the planet, I was excited and impressed that a company as huge as Samsung was taking these amazing steps to change their business model to also focus on the durability. I love that they were interested in working with a smaller niche brand like Sami Miro Vintage. One of my favorite things is the materials we use for watch straps. The main one is made from a recycled apple peel peel, which is huge. These mimic the beauty of sustainably made leather and we also use other durable materials.
I was so happy that such a great brand was promoting the importance of sustainability and educating people. It is important to focus or be aware that fabrics are really bad for the planet and the process that has to take place for them to be made is detrimental. The fact that they are focused on this initiative and that this is truly the first sustainability-focused watch-specific collection for the Galaxy for the Planet initiative was huge to me.
ESSENCE: Tell us about the beauty and colors that you have all been inspired by, including the Earth, nature and the essence of natural beauty?
Miró: The aim of the collection was to bring to the fore in designs the importance of the planet and to truly bring nature and also mindfulness. The inspiration behind the collection was to create designs that evoke positive energy and positive emotion for the person who wants to do good for themselves and for the planet. As you wear your watch everyday, I wanted to have a positive reminder on your wrist to be kind to yourself and the earth. In terms of design in particular, they’re really smooth. As for the colors, they are said to bring out happiness, good energy, a feeling of calm and a feeling of liberation and the beauty of nature and the essence of the wind.
ESSENCE: Tell us about your wellness routine and how you use the Galaxy Watch4 to prioritize your wellness, work and daily activities.
Miró: The Galaxy Watch4 is my favorite and my lifestyle is so vibrant. It is very focused on work and also on well-being. I can get off work and stay super connected with everything I need on my wrist from texts, emails, phone calls and everything. It also gives me the ability to smoothly transition from work to a break to work out, which I do at least five days a week. Being able to use it for running and hot yoga is amazing for staying on track and for making sure I’m both focused on work and my personal well-being.
I also like the meditation skills. Something new for me is to focus on our meditation. Along with this watch there is the Calm app which I use to meditate before bed which has really improved my sleep patterns. It’s really unbelievable.
ESSENCE: What is your new initiative for Eternal Earth Day and how did it come about?
Miró: We never really did anything for Earth Day until this year at Sami Miro Vintage. Eternal Earth Day was really because we never integrated what Earth Day was. It’s our whole philosophy about the brand and we celebrate the Earth every day. For the client, we wanted to remind him of the planet more often than one day out of 365 per year. We created a seasonal program where we would launch any Eternal Earth Day capsule collection. It’s a seasonal reminder that we need to practice sustainability every day.