How to Grow Your Personal Brand with CEO Chloe Watts
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With the biggest beauty influencers in her books, Chloé Watts, CEO and Founder of Chloé Digital, shares all her secrets on how to be an effective influencer. It’s time to listen …
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Yes, you heard right, the founder and CEO of the tech company, Chloé Watts, is a self-taught coder, who started chloedigital in 2014 when she saw the need for bloggers and beauty influencers to connect. with exceptional technology partners.
Now with some of the biggest names in the beauty and fashion industry as clients, such as Jen Atkins (A-List hairstylist), Coco Bassey, Whitney Eve Port and Lydia Millen, Chloe offers the Leading technical support and adherence to the growth strategy for content creators.
How to develop your personal brand
Are you looking for the next step and want to know how to develop your personal brand? Want advice on managing, building and growing your site?
Chloe has helped over 300 global influencers, loves empowering women and, after a year navigating the effects of the pandemic, has been instrumental in helping influencers and other creators pivot, maintain and thrive during this. hard time.
In February 2021, Chloe launched CD World, a content hub for influencers and other creators looking for the tools and knowledge to build a scalable and sustainable business. “It was the right time to create a hub where influencers receive tactical resources and access to technological and industrial services, to help them scale their business.”
Here are his top tips on how to grow your personal brand fast, that is, both building and nurturing a community to establish your business as therefore many of his clients have.
5 tips from tech guru Chloé Watts
1. Start now on TikTok
“Beauty is a great space for TikTok with many beauty brands and influencers really refining their voice and therefore their audience. Jen Atkin is a prime example, she has taken her business to astronomical levels through her adaptability and not being afraid to embrace social media fully. From hairdresser to Instagram and YouTube star – her content is now trending on TikTok and that’s because she isn’t afraid to show up on new platforms and be authentic. Her brand captures new audiences on every platform and, with it, her business grows. She knows perfectly well the need to retain her audience on many channels. “
2. Invest in a website
“Even if you can’t afford the best site at the start, a website is the start of building your own product and digital asset. You also have full creative control over your site and so your personal brand can shine and stand out. A site gives you the ability to sell products directly to consumers, package and sell your knowledge, or book customers if you are in the service industry. You also have a platform to create a mailing list. My favorite asset of all. “
3. Use the power of your mailing list
“Harness the power of email. Social media is great for inspiring, sharing, generating conversations and engagement, but your business should be based on ownership. An email address from your community is worth more than any follow-up or whatever, in the long-term value of scaling your business. The email newsletter is also a great way to connect with your audience and re-establish your brand and unique tone of voice. You can use email as a space to tell stories, share knowledge, and develop a unique perspective on your industry. So many great brands started with a weekly newsletter and their communities eventually turned into customers. “
4. Learn and connect with digital resources
“Take the time to use the virtual resources available now to stay connected and learn from other women in your industry. Sharmadean Reid’s Beauty Stack is a great resource and at chloédigital our content center, CD World, is a platform where start-ups can connect with brands, knowledge and tools to help them scale. There are also opportunities to connect with other entrepreneurs through the hub. You can register for free at chloedigital.world. “
5. Be adaptable
“Whether you are a stylist, beautician or influencer, you have to have your knowledge and believe in the strengths you have. It is an incredible time, when anyone can create and develop a digital brand. You really have to change your mindset to become the captain of your own ship. My dad taught me financial independence when I was younger and that’s why I started chloedigital at 25. It takes confidence, but I truly believe that confidence is not a learned skill. You have to work to introduce yourself, try new things, and believe that you have something to offer. Your knowledge will certainly be special for many people. Many of my influencer clients have taken their passion and built seven-figure businesses out of it; with focus, commitment and hard work – you can too. “
* To learn more about scaling a content-based business, join CD World and follow Chloé @chloeadelia